SUSTAINABLE BUSINESS
A LEAP TOWARDS ECO OFFICIENCY
The global epidemic and other worldwide events in
recent times is a clear reflection of how badly we
need to change. The world needs to strive hard towards
economic recovery after the pandemic crisis through
a strategic and rapid action plan to ensure long term
sustainable development and improved resilience.
The pandemic has reinforced the links between
health, the environment and therefore the economy.
It has to be understood that there need to be systemic
actions that are required to bring behavioural changes
in society to ensure a shift towards a sustainable and
resilient economy. The stimulus should be more on
green measures whereby the society should get clear
proof that any organisation or company is conducting
business in a sustainable manner abiding by ethical
business practices. Society demands and expects that
companies should have a purpose for sustainability
thereby contributing to the greater good of the
environment as a whole.
This is giving rise to the phenomenal concept of the
green business model. The thrust here is on making
the business go green by making optimal use of water,
energy and raw materials along with cutting carbon
emissions and ensuring eco-friendly ways of doing
business. The green business model will prioritise
minimising the environmental impact instead of
maximising their profit. Green consulting is an art
of ensuring eco-efficiency by delivering value even
to the bottom line through creating shared value in
the society for the environment. This is done through
developing value-added sustainability strategies,
habitat friendly public policy insights, clean energy
transaction development enhanced stakeholder
relationship management along with detailed market and
issue analysis. The total societal impact will depict the
the true value of not only the surface level sustainability
but also the corporate social responsibility efforts of
the company. The total societal impact opportunities
will help the business to create value-added goods
or services which will ensure economic vitality,
environmental sustainability, lifetime wellness, ethical
capacity and societal enablement. This will help in
creating new sources of differentiation, operating
advantage, network dynamics and societal value.
The companies should need to understand the
environmental impacts of their business and respond
to the increasing market pressure driven by society,
Government, consumers, regulators and other
stakeholders. By switching towards sustainable
business, they can set targets by analysing their current
state and identifying environmental hotspots which will
help in monitoring improvements. This will reduce any
risk and secure the future by embedding sustainability
throughout the business strategy. Identifying the
environmental hotspots will help in enhancing
innovation and thereby gaining a competitive
advantage. This will help in improving the brand value
and can gain better investment opportunities based
on the organisation’s environmental performance.
The result will be a more sustainable, durable and
a resilient business that benefits the shareholders and
the society. This will enable the companies to live
their purpose. The role of business in society will be
expanding and transforming which will drive all the
stakeholders forward collectively for a better future.
We are currently going through an era that has
completely changed the course of human thoughts.
The global pandemic made people think more
about nature which never happened when they
were confined within the four walls due to their busy
lifestyle. We Grow Forest Foundation is introducing
an Affiliation Programme that aims in promoting
sustainable business practices through Sustainable
Consulting. The organisation acts as a sustainable
action advisory that specialises in helping companies
minimise the carbon footprint and drive future
sustainable advantage. Sustainability doesn’t happen
overnight, it takes a lot of planning efforts through
which the day-to-day activities, events, celebrations
and organisation’s workstyle needs to be switched on
to a sustainable and eco-friendly manner. Our expert
teams of consultants have sustainability expertise in
various fields including agriculture, aviation, chemicals,
cement, oils & hydrocarbon, information technology,
mining, metals, manufacturing & real estate. We Grow
Forest is always obliged to ensure the conservation
of nature and natural resources and hence organise
green campaigns and green events to plant more
trees and minimise collective carbon footprints. We
strongly believe that a nation can achieve Sustainable
Development Goals only when people start rebuilding
nature.
To know more about We Grow Forest Foundation please visit our website https://wegrowforest.org/ or contact us at on 9778411911 or email at us plant@wegrowforest.org
